Tuesday Sep 26, 2023
02. Forbes Features, Owning Your Expertise, and Living on a Sailboat with Genieva Davidson
Did you know that only 30% of featured guest experts are women?
Our first guest on the podcast is working to change that by amplifying the voices of female entrepreneurs, helping them tell their story and grow their impact – one feature at a time.
Genieva Davidson is a PR expert and the owner of Genieva Bliss Media. She’s landed her clients features in BBC, Forbes, New York Post, New York Times, Popsugar, Women’s Health, podcasts with over 23 million downloads, and more.
In this episode, Genieva and I are pulling back the curtain on the biggest myths in PR to give YOU the tools you need to land your first big feature.
Click play to learn:
- What it *really* takes to craft an effective pitch (and what NOT to do)
- How to write an attention-grabbing subject line that even the busiest editor will want to read
- Tips for owning your authority, even if you don’t feel like an expert yet
- How Genieva and her family ended up living on a vintage sailboat (!!!) and her advice for building a business that fuels your dream lifestyle
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