Blaze
The go-to podcast for trailblazing entrepreneurs who believe in doing business (and life) DIFFERENTLY. Tired of hearing the same fluffy advice over and over again? We’re pulling back the curtain to give you an honest take on entrepreneurship. No BS, just real, practical strategies to fuel your growth — and remind you that wherever you are on your journey, you’re not in this alone. Join host Megan Smyth for weekly interviews, roundtable discussions, and solo soapbox episodes to help YOU blaze your own path and build a business that lights you up. Welcome to the new era of entrepreneurship. Welcome to the Blaze podcast!
Episodes
Tuesday Sep 17, 2024
36. The Power of Retention: Double Your Revenue with Ashton Long Smith
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
You can double your revenue without adding a single new client.
Intrigued? Today we’re talking about one of my favourite topics: increasing revenue *without* booking more clients. Entrepreneurs often forget that landing new clients is only ONE way to grow your income. There are so many different avenues to explore, whether it’s increasing your CLV, AOS, retention, adding new revenue streams, or upsells…the possibilities are endless!
My guest today is Ashton Long Smith, Founder of The Awakening, a Business Coaching and Education platform that has served hundreds of women worldwide since 2019. Ashton loves to help women design profitable and sustainable companies from the ground up, and she’s deeply committed to helping women wake up to their power, live fulfilling lives, and create lasting impact on future generations.
Click play to learn:
How to determine which of your offers is the most profitable—and why it’s not always your highest-priced
A step-by-step plan to reach your first or next 6-figures (what to focus on FIRST)
When is the right time to diversify your revenue?
The biggest mistake entrepreneurs make in trying to add multiple revenue streams
Creative ways to make more money from your existing client base
→ FULL SHOW NOTES
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Download the FREE Get Clients Now workbook at megansmyth.com/clients!
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Connect with Meg:
Book a free Clarity Call
Visit the website
Say hi on Instagram
Sales Liberation
Join the Savour & Celebrate Newsletter
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
Self-employed women in America charge 47% less than their male counterparts—here’s how to stop undervaluing yourself and attract clients who value your work.
Raising your prices is one of the easiest and fastest ways to increase your revenue, but most female entrepreneurs won’t do it until they’ve exhausted all other options. There’s a lot of internal resistance that comes with asking for more money. We don’t want to be seen as pushy or greedy. Even in cases where you know you’re undercharging, it still feels really hard to press send on that email.
Whether you KNOW you want to charge more but aren’t sure how to do it, or you’re just curious about what that would look like…this episode will show you how to increase your prices and stay booked out.
Click play to learn:
Why simply adding a 0 to your price or “charging your worth” is NOT the way to do it
My “backward” approach to pricing and why it’s so effective
How a pay increase can actually help you increase conversions (with examples)
Positioning tips to make your offers irresistible at any price
A proven messaging framework to sell your offers at a higher price point
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→ FULL SHOW NOTES
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Download the FREE Get Clients Now workbook at megansmyth.com/clients!
––––––––
Connect with Meg:
Book a free Clarity Call
Visit the website
Say hi on Instagram
Sales Liberation
Join the Savour & Celebrate Newsletter
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Launch got you feeling all the feels?
Launching, especially live launching, has a reputation for being stressful. In my experience, most of that stress comes from not knowing your numbers. Without a handle on the data side, you end up getting bogged down by emotion, wondering where you went wrong.
But one peek at the numbers can tell you EXACTLY what happened and how you improve next time…which is exactly what we’re going to show you how to do today!
Kierra Conover is the founder of KLC The Studio, a modern boutique studio that specializes in consulting and done-for-you services. With close to a decade of corporate merchandising and marketing experience, Kierra has worked for large brands like Banana Republic and The Gap. She now uses her large brand experience to help entrepreneurs receive the support they need to execute highly successful and data-driven launches.
Click play to learn:
Why there’s no such thing as fully automated marketing
Why learning how to read your email metrics is a GAMECHANGER
3 tips to take the emotion out of launching and make clear decisions to hit your goals
How to use your previous experience to crush your next launch
What you need to have a useful pre-launch
Why your conversion data is SO important
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→ FULL SHOW NOTES
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
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Connect with Meg:
Book a free Clarity Call
Visit the website
Say hi on Instagram
Sales Liberation
Join the Savour & Celebrate Newsletter
Tuesday Aug 27, 2024
33. What I Would Do If I Needed Clients NOW
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Download the FREE Get Clients Now companion workbook at megansmyth.com/clients!
So many of my business friends and people in my community have told me this year is the slowest their business has ever been. That it’s been a struggle to find leads and close sales.
Maybe you can relate. Maybe you’ve even started browsing full-time job listings, wondering if you’re cut out for this whole entrepreneurship thing or if it’s even possible to do this sustainably…
I’m here to remind you that yes, it is possible—and today I’m going to show you how!
I’m breaking down the exact 3-step process that turned my own slow season around and has helped my clients generate multiple leads in <24 hours, with zero social media or cold outreach.
Make sure you download the companion workbook for templates + bonus exercises!
Click play to learn:
What I learned from losing all my clients in 1 week
The simple 3-step process to go from sales
How to reverse engineer your revenue goals
The overlooked spot your dream clients are hiding…
How to make an offer your prospects can’t refuse
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→ FULL SHOW NOTES
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Book a free Clarity Call
Visit the website
Say hi on Instagram
Sales Liberation
Join the Savour & Celebrate Newsletter
Tuesday Aug 20, 2024
32. How to Network Without Feeling Like a Salesy Weirdo with Melissa Snow
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
As a business owner working towards her first six-figure year, Melissa Snow spent a lot of time and money on all the things the "experts" said she needed…marketing courses, sales funnels, expensive masterminds...because she was convinced that each thing was going to be THE thing that would take her business to the next level. It wasn't.
Melissa founded Powerful Women Rising to provide female business owners with the one thing that guarantees success: RELATIONSHIPS.
Networking.
Collaboration.
Partnerships.
THIS is the secret to growing a profitable business you LOVE in a way that is simpler, faster, and way more fun than anything you've tried before.
Today Melissa is a Business Relationship Strategist dedicated to empowering women in entrepreneurship—and she’s sharing her top tips to help you build authentic, profitable partnerships with other women in business.
Click play to learn:
How to network like a pro in 2024
The best relationship-building style for your personality
The 3 best questions to ask new connections
Networking tips for introverts
An inside look at Melissa’s unique Speed Networking Events!
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→ FULL SHOW NOTES
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Book a free Clarity Call
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Tuesday Aug 13, 2024
31. How to Make Instagram Fun Again (For Real!) with Nicole Malthaner
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Are you blueballing your audience??
We all want to create “value-based content” but sometimes that term gets misconstrued…which is why I’ve brought on my favourite social media guru, Nicole Malthaner to break down how to provide value to your audience AND have fun doing it.
Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on Instagram and show up in a way that feels f*cking GOOD.
Her approach to Instagram centers around the very thing it was designed to create: human connection. She shows business owners it's not only possible but simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while also building a brand/business that supports your life. Because if marketing your business on Instagram is a non-negotiable, then you might as well have a good time doing it!
We talk about the nitty-gritty details of how to create conversation-starting content and we’re also getting real about what DOESN’T work on Instagram in 2024, how to set boundaries for yourself, and how to go from resenting social media to showing up in a way that feels good to you.
Click play to learn:
How to make real connections on IG
Tips to manage your social media, rather than have social media manage you
Learning how to give yourself breaks before burning out
The best ways to get comfortable putting yourself out there
How to create conversation-starting content
→ FULL SHOW NOTES
––––––––
→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Resources
Savour & Celebrate Newsletter
Copywriting and Consulting Services
Follow along on Instagram
Connect with Nicole:
Instagram
Not Your Average Instagram Audit