Blaze

39. How to Market Your Business WITHOUT Social Media in 2024

Is social media really the be-all-end-all of marketing that people make it out to be?
 
I’ve noticed a trend in my business where the less time I spend on Instagram, the more money I make. So naturally, people ask: how are you doing it? Everyone says you need to be on Instagram to grow your online business and here I am saying literally the opposite, so what am I doing differently? 
 
Today’s episode is going to answer that question. I’m pulling back on the curtain on my own business, as well as some surprising industry trends and inspiration from other social media-free online entrepreneurs.
 
Tune in to learn:
My journey with Instagram and how getting off the app doubled my revenue
How social media buying behaviour differs from other platforms and what that means for your conversion rate
The surprising reason why social media marketing may not be as profitable as you think
2 Questions to ask yourself to effectively replace social media with another platform
 
Not only is it possible to grow your business without social media, but you may actually grow your business faster without it…click play to hear how!
 
Full show notes: https://megansmyth.com/how-to-market-your-business-without-social-media/

38. Embracing Rejection and Creating Your Own Mastermind with Sarah Sambles

Rejection is inevitable as an entrepreneur, but it hits some people harder than others. Sarah Sambles is a highly sensitive person (HSP) who’s learned to embrace her Imposter Syndrome and quiet that fear-based voice in her head. 
 
Sarah is a copywriter and coach who helps content creators grow their influence by crafting compelling, authentic brand messaging. She believes in customer-centric, narrative-led copy. Through her coaching, workshops, and digital resources she shows you how to speak your customer’s language, write effective copy, and create a brand identity that is true to you while also resonating with your audience.
 
Click play to learn:
Sarah’s journey balancing business with her creative writing career  
Why you should embrace your Imposter Syndrome
How to deal with rejection as a highly sensitive entrepreneur
The myth of consistent $10k months
How to create a supportive mastermind of like-minded people (and what to look for in your members)
 
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→ FULL SHOW NOTES
 
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Book a free Clarity Call
 
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Sales Liberation 
 
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37. Are You Building a Business or a JOB?

I left my job to build a business. And instead, all I did was give myself a new job…
 
Ask any entrepreneur why they started their business and most will say freedom. To do what they want when they want. But ask them if they *have* that freedom they dreamed of, and most will say no.
 
You may not report to a boss anymore, but you still work long hours and have limited vacation days. Payroll is inconsistent. Deadlines are always looming and between client work and content creation and answering email, you’re left with very little time to do the work you actually want to do. There’s very little structure, very few boundaries, and very little freedom. 
 
Sound familiar? THAT is the problem we’re tackling in today’s episode…
Click play to learn:
The real reason you feel tired in your business all the time
The difference between a job and a business and how you may be building the former without even realizing it
How to leverage income-generating assets for more time + financial freedom
Which system to prioritize FIRST if you’re feeling overworked and overwhelmed
The missing ingredient you need to 10x your business 
 
→ FULL SHOW NOTES
 
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
 
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→ Join the waitlist for Sales Liberation!
Create a repeatable sales system based on YOUR personality, business, and lifestyle goals (so you don’t just make more money, but have fun doing it!).
 
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Connect with Meg:
 
Book a free Clarity Call
 
Visit the website
 
Say hi on Instagram
 
Sales Liberation 
 
Join the Savour & Celebrate Newsletter

36. The Power of Retention: Double Your Revenue with Ashton Long Smith

You can double your revenue without adding a single new client.
 
Intrigued? Today we’re talking about one of my favourite topics: increasing revenue *without* booking more clients. Entrepreneurs often forget that landing new clients is only ONE way to grow your income. There are so many different avenues to explore, whether it’s increasing your CLV, AOS, retention, adding new revenue streams, or upsells…the possibilities are endless!
 
My guest today is Ashton Long Smith, Founder of The Awakening, a Business Coaching and Education platform that has served hundreds of women worldwide since 2019. Ashton loves to help women design profitable and sustainable companies from the ground up, and she’s deeply committed to helping women wake up to their power, live fulfilling lives, and create lasting impact on future generations.
Click play to learn:
How to determine which of your offers is the most profitable—and why it’s not always your highest-priced
A step-by-step plan to reach your first or next 6-figures (what to focus on FIRST)
When is the right time to diversify your revenue? 
The biggest mistake entrepreneurs make in trying to add multiple revenue streams
Creative ways to make more money from your existing client base
 
→ FULL SHOW NOTES
 
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
 
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Download the FREE Get Clients Now workbook at megansmyth.com/clients!
 
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Connect with Meg:
 
Book a free Clarity Call
 
Visit the website
 
Say hi on Instagram
 
Sales Liberation 
 
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35. How to Raise Your Rates Without Losing Clients: My Unconventional & Wildly Effective Process

Self-employed women in America charge 47% less than their male counterparts—here’s how to stop undervaluing yourself and attract clients who value your work.
 
Raising your prices is one of the easiest and fastest ways to increase your revenue, but most female entrepreneurs won’t do it until they’ve exhausted all other options. There’s a lot of internal resistance that comes with asking for more money. We don’t want to be seen as pushy or greedy. Even in cases where you know you’re undercharging, it still feels really hard to press send on that email.
 
Whether you KNOW you want to charge more but aren’t sure how to do it, or you’re just curious about what that would look like…this episode will show you how to increase your prices and stay booked out.
Click play to learn:
Why simply adding a 0 to your price or “charging your worth” is NOT the way to do it
My “backward” approach to pricing and why it’s so effective
How a pay increase can actually help you increase conversions (with examples)
Positioning tips to make your offers irresistible at any price
A proven messaging framework to sell your offers at a higher price point
 
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→ FULL SHOW NOTES
 
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
 
––––––––
 
Download the FREE Get Clients Now workbook at megansmyth.com/clients!
 
––––––––
 
Connect with Meg:
 
Book a free Clarity Call
 
Visit the website
 
Say hi on Instagram
 
Sales Liberation 
 
Join the Savour & Celebrate Newsletter

34. The MOST Important Marketing Data You Need to Hit Your Goals with Kierra Conover

Launch got you feeling all the feels? 
Launching, especially live launching, has a reputation for being stressful. In my experience, most of that stress comes from not knowing your numbers. Without a handle on the data side, you end up getting bogged down by emotion, wondering where you went wrong. 
But one peek at the numbers can tell you EXACTLY what happened and how you improve next time…which is exactly what we’re going to show you how to do today!
Kierra Conover is the founder of KLC The Studio, a modern boutique studio that specializes in consulting and done-for-you services. With close to a decade of corporate merchandising and marketing experience, Kierra has worked for large brands like Banana Republic and The Gap. She now uses her large brand experience to help entrepreneurs receive the support they need to execute highly successful and data-driven launches.
Click play to learn:
Why there’s no such thing as fully automated marketing
Why learning how to read your email metrics is a GAMECHANGER
3 tips to take the emotion out of launching and make clear decisions to hit your goals
How to use your previous experience to crush your next launch
What you need to have a useful pre-launch
Why your conversion data is SO important
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→ FULL SHOW NOTES
 
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
 
––––––––
 
→ FREE Conversion Crash Course
 
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
 
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Connect with Meg:
 
Book a free Clarity Call
 
Visit the website
 
Say hi on Instagram
 
Sales Liberation 
 
Join the Savour & Celebrate Newsletter