Blaze
The go-to podcast for trailblazing entrepreneurs who believe in doing business (and life) DIFFERENTLY. Tired of hearing the same fluffy advice over and over again? We’re pulling back the curtain to give you an honest take on entrepreneurship. No BS, just real, practical strategies to fuel your growth — and remind you that wherever you are on your journey, you’re not in this alone. Join host Megan Smyth for weekly interviews, roundtable discussions, and solo soapbox episodes to help YOU blaze your own path and build a business that lights you up. Welcome to the new era of entrepreneurship. Welcome to the Blaze podcast!
Episodes
Tuesday Aug 13, 2024
31. How to Make Instagram Fun Again (For Real!) with Nicole Malthaner
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
Are you blueballing your audience??
We all want to create “value-based content” but sometimes that term gets misconstrued…which is why I’ve brought on my favourite social media guru, Nicole Malthaner to break down how to provide value to your audience AND have fun doing it.
Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on Instagram and show up in a way that feels f*cking GOOD.
Her approach to Instagram centers around the very thing it was designed to create: human connection. She shows business owners it's not only possible but simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while also building a brand/business that supports your life. Because if marketing your business on Instagram is a non-negotiable, then you might as well have a good time doing it!
We talk about the nitty-gritty details of how to create conversation-starting content and we’re also getting real about what DOESN’T work on Instagram in 2024, how to set boundaries for yourself, and how to go from resenting social media to showing up in a way that feels good to you.
Click play to learn:
How to make real connections on IG
Tips to manage your social media, rather than have social media manage you
Learning how to give yourself breaks before burning out
The best ways to get comfortable putting yourself out there
How to create conversation-starting content
→ FULL SHOW NOTES
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Resources
Savour & Celebrate Newsletter
Copywriting and Consulting Services
Follow along on Instagram
Connect with Nicole:
Instagram
Not Your Average Instagram Audit
Tuesday Aug 06, 2024
30. How to Break Up with Overworking
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
Book your free Clarity Call for 1:1 Coaching here!
Hard work does NOT equal success.
It is a tough pill to swallow, but 14-hour work days aren’t actually what’s best for your business. We’ve all been programmed to think working hard is a virtue…but what if it’s actually holding us back?
If you’d told me a year ago that working less was the key to making more money, I would have laughed in your face. But here I am, living proof that not only is it *possible* to work less and earn more but I’m also forced to admit that all those hours spent hustling actually did more harm than good.
In this episode, I’m breaking down exactly what I did to turn my business around—from burnout to full-time income on part-time hours (while traveling the world). And if you know me, you know I hold nothing back. 😉
Click play to learn:
How toxic productivity culture could be holding you back without you even realizing
3 questions to reframe your relationship with work
How to hit your financial goals without burning out
The real story on how I’m working less and making more—no gatekeeping, just tangible action items)
Is busyness stalling your business growth?
How to cut out what isn't helping you grow (+ the biggest 2 timewasters I removed from my own biz)
→ FULL SHOW NOTES
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Book your free Clarity Call for 1:1 Coaching here!
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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Book your free Clarity Call
Thursday May 30, 2024
29. 4 Unexpected Lessons From 8 Months of Podcasting
Thursday May 30, 2024
Thursday May 30, 2024
I’ve gotten a lot of questions about running the podcast. I know some of you are thinking of starting your own podcast and are curious about what goes into it, so this episode is about pulling back the curtain on my own business (as I so often ask my guests to do).
If you’re not interested in podcasting, this is still going to be helpful if you're thinking of adding any new venture to your business, whether it’s a new marketing channel, revenue stream, or product, these same lessons apply!
And stay tuned 'til the end for where we're headed next!
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Apr 16, 2024
28. Rock Your Pre-Launch Campaign with Joanne Homestead
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
The pre-launch phase is one of the most underrated and most important parts of any launch. The content you send out in the weeks leading up to your launch is the difference between hitting your goals and opening your cart to crickets.
Today I'm joined by fellow copywriter, Joanne Homestead, to break down the perfect pre-launch email sequences and the best stories to share with your audience to warm them up for your offer.
Joanne is an expert email copywriter and holistic copy coach. With over 15 years of experience creating captivating and aligned messaging, she helps soulful entrepreneurs and coaches in wellness, well-being, and mindset sell with integrity over email.
Click play to learn:
The email that changed Joanne’s life
How to write emails that get meaningful responses
The importance of trying out different niches
The matrix method for understanding your audience
Why you shouldn't shy away from pain point marketing
How to weave everyday stories into your emails
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→ FULL SHOW NOTES
––––––––
→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Apr 09, 2024
27. Why Referrals (Although Wonderful) Aren’t a Sustainable Sales Strategy
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Have you ever found yourself saying: “When I reach $10k months or 6-figure years, THEN I’ll feel comfortable turning projects down. THEN I’ll feel secure enough to take time off, start that creative project, and prioritize my health.”
Here’s the harsh truth: When you rely on people coming to you, no amount of money will make you feel safe—because you know it could all disappear tomorrow.
The leads could dry up. The referrals could end. The bottom could fall out from you, leaving you with nothing to pay the bills. I know, because that’s what happened to me. And I want to help you avoid it.
When you rely on referrals and inbound leads, your revenue is largely out of your control. If you’re waiting for people to come to you, you’re putting the ball in their court. Today’s episode is all about taking back control and putting YOU in the driver’s seat of your business.
Because peace of mind = true wealth. 🌈
Click play to hear:
How I recovered from losing all my clients in 1 week
3 factors you can ALWAYS control in your business
Why some businesses floundered in 2023 while others thrived
Simple tips you can implement today to take control of your revenue
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→ JOIN SALES LIBERATION NOW 🔥
The self-paced course to help you take control of your revenue with a repeatable, tailored-to-you sales strategy!
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→ FULL SHOW NOTES
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Thursday Apr 04, 2024
26. Introducing Sales Liberation: Your Funnel to Freedom
Thursday Apr 04, 2024
Thursday Apr 04, 2024
What do you do if you feel like your sales strategy isn’t working (or you don’t have one at all)?
You’re posting on Instagram, but you don’t know if it’s getting results. You made an email lead magnet because everyone’s always talking about how important email is, but now it’s sitting on your website collecting dust. You’ve got some leads but you don’t know where specifically they came from or what your conversion rate is…
Or maybe you don’t even have time to spend on your own marketing because you’re so busy juggling client work, which is great…until the work dries up and leaves you in a total panic.
Girl, I have been there.
The problem in any of these scenarios isn’t you. It’s that no one teaches you this stuff. I want to change that.
Click play to hear:
The 5-part Firestarter Framework for predictable, sustainable sales
Why you should build your funnel backwards
The critical piece that’s holding you back from consistent sales
How to free up your time with assets that sell for you
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→ JOIN SALES LIBERATION NOW 🔥
Meet the freedom-fueled sales system that’s custom to you and sells for you. Join now as a Founding Member for the best price + a free 1:1 strategy call!
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→ FULL SHOW NOTES
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services