Blaze
The go-to podcast for trailblazing entrepreneurs who believe in doing business (and life) DIFFERENTLY. Tired of hearing the same fluffy advice over and over again? We’re pulling back the curtain to give you an honest take on entrepreneurship. No BS, just real, practical strategies to fuel your growth — and remind you that wherever you are on your journey, you’re not in this alone. Join host Megan Smyth for weekly interviews, roundtable discussions, and solo soapbox episodes to help YOU blaze your own path and build a business that lights you up. Welcome to the new era of entrepreneurship. Welcome to the Blaze podcast!
Episodes
Tuesday Apr 09, 2024
27. Why Referrals (Although Wonderful) Aren’t a Sustainable Sales Strategy
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Have you ever found yourself saying: “When I reach $10k months or 6-figure years, THEN I’ll feel comfortable turning projects down. THEN I’ll feel secure enough to take time off, start that creative project, and prioritize my health.”
Here’s the harsh truth: When you rely on people coming to you, no amount of money will make you feel safe—because you know it could all disappear tomorrow.
The leads could dry up. The referrals could end. The bottom could fall out from you, leaving you with nothing to pay the bills. I know, because that’s what happened to me. And I want to help you avoid it.
When you rely on referrals and inbound leads, your revenue is largely out of your control. If you’re waiting for people to come to you, you’re putting the ball in their court. Today’s episode is all about taking back control and putting YOU in the driver’s seat of your business.
Because peace of mind = true wealth. 🌈
Click play to hear:
How I recovered from losing all my clients in 1 week
3 factors you can ALWAYS control in your business
Why some businesses floundered in 2023 while others thrived
Simple tips you can implement today to take control of your revenue
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→ JOIN SALES LIBERATION NOW 🔥
The self-paced course to help you take control of your revenue with a repeatable, tailored-to-you sales strategy!
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→ FULL SHOW NOTES
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Thursday Apr 04, 2024
26. Introducing Sales Liberation: Your Funnel to Freedom
Thursday Apr 04, 2024
Thursday Apr 04, 2024
What do you do if you feel like your sales strategy isn’t working (or you don’t have one at all)?
You’re posting on Instagram, but you don’t know if it’s getting results. You made an email lead magnet because everyone’s always talking about how important email is, but now it’s sitting on your website collecting dust. You’ve got some leads but you don’t know where specifically they came from or what your conversion rate is…
Or maybe you don’t even have time to spend on your own marketing because you’re so busy juggling client work, which is great…until the work dries up and leaves you in a total panic.
Girl, I have been there.
The problem in any of these scenarios isn’t you. It’s that no one teaches you this stuff. I want to change that.
Click play to hear:
The 5-part Firestarter Framework for predictable, sustainable sales
Why you should build your funnel backwards
The critical piece that’s holding you back from consistent sales
How to free up your time with assets that sell for you
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→ JOIN SALES LIBERATION NOW 🔥
Meet the freedom-fueled sales system that’s custom to you and sells for you. Join now as a Founding Member for the best price + a free 1:1 strategy call!
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→ FULL SHOW NOTES
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Mar 26, 2024
25. How to Overcome Your Resistance to Selling—Once And For All
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
Dread. Ick. Cringey. Gross. Pushy. Sleazy.
^ These are all real responses I’ve gotten when asking female entrepreneurs to tell me their gut reaction to the word “sales”.
You know you need to sell your offers, but you really don’t enjoy it. It feels forced and uncomfortable. And that’s a problem because if you don’t enjoy selling, you won’t do it.
At best, you’ll sell inconsistently. You’ll launch the occasional promotion or Black Friday offer. You’ll rely on referrals. You’ll rely on people to come to you.
That’s not necessarily a bad thing (referrals are great! inbound marketing is great!), BUT it does greatly reduce the amount of control you have over your revenue. Today’s conversation is about taking back that control.
Click play to learn:
Where this resistance to selling comes from and why it’s overwhelmingly common in women
How that plays out in every aspect of your business, from PR and marketing to client communication, referrals, and networking
The #1 mindset reframe you need to sell more effectively
And because I know you don’t need another person telling you to “make sales fun!!” without actually telling you *how* to do that…
We’ll wrap up with some practical advice to turn selling from necessary evil to genuinely enjoyable (no affirmations required).
Ready to flip your internal narrative on its head? Click play on this episode!
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→ JOIN THE WAITLIST FOR SALES LIBERATION 🔥
Build a repeatable, tailored-to-you sales strategy that fuels you instead of draining you. Sign up for the waitlist above to receive a special discount code + bonuses when we launch!
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→ FULL SHOW NOTES
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Let’s talk about LinkedIn.
I know this is a platform some of you listening associate more with your 9-5 days than entrepreneurship. But for those of you who are tired of fighting with the Instagram algorithm, LinkedIn is a great, low-stress alternative.
The goal of this show is never to tell you what you “should” be doing, but to give you options. And LinkedIn could be just what you need to market your business with more peace and profit this year!
My guest is Simi Awokoya, a career and personal brand coach for women of colour. She’s helped 100s of women use their personal brand to book more clients and attract income-generating opportunities like brand collaborations and speaking engagements. She has been featured in Forbes 30 under 30, Financial Times, and the British Prime Minister.
Simi’s goal is to help more Black women thrive in their careers and live their lives on their terms. A big part of how she does that is through her LinkedIn Lifestyle strategy that’s led to thousands of email subscribers, booked out coaching spots, and being booked by global brands like Uber, Deliveroo, Meta, and Google for speaking engagements and brand sponsorships.
She does all of this by marketing her personal brand on Linkedin in just 1 hour a week…and now she’s sharing how you can do the same.
Click play to learn:
How to create read-your-mind content that converts cold leads into clients
How to build a personal brand on what feels like a corporate platform
The exact content formula Simi uses to get 10 DMs a day from qualified leads
Your 3-step plan to book your first paid speaking gig
→ FULL SHOW NOTES
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
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Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
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Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Mar 05, 2024
23. Grow More by Doing Less: How to Simplify Your Business with Krystle Church
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
What if the answer to growing your business isn’t to launch more offers, add more marketing strategies, or build a bigger team?
It seems counterintuitive, but most of us are so busy trying to juggle 50+ different things at once, we forget the power of doing a few things really damn well.
Today’s conversation is all doing less, better. We’re breaking down how to identify your most needle-moving tasks, align your everyday actions with your big vision, and build a sustainable business that fuels your dream lifestyle.
Krystle Church is a full-time world traveller, host of the Freedom Found Podcast, and CEO of the KC Copy Studio, where she helps modern brands and ambitious entrepreneurs hit their stretch goals.
The KC Brand has served hundreds of clients + customers globally through a blend of research-backed copywriting and business mentorship programs serving emerging to multi-6 figure copywriters.
If you’ve been craving a simpler, more peaceful business where you don’t have to trade your time for money…this episode is for you!
Click play to learn:
How to align your everyday actions with your big vision
The #1 skill you need to grow your business in 2024
How to stop overworking and simplify your marketing, offer suite, and team
The 10-minute exercise that will help you create massive shifts in the next 90 days
How Krystle runs her multi-6-figure business on part-time hours
→ FULL SHOW NOTES
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→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Does the thought of “showing up” and “being visible” in your business make your skin crawl? Maybe you feel exhausted just thinking about all the platforms you’re supposed to be on. Or maybe, like me, the idea of “showing up consistently” makes you roll your eyes.
Well, friend, you’re in the right place. Today’s conversation is all about how to stay visible without burning yourself out…or burning your business to the ground.
I’m joined by my dear friend Chrissy Mellinger: a Business Strategist and Coach for women entrepreneurs. Chrissy’s unique human-first approach to business helps her clients enjoy all aspects of life—both inside and outside of their business.
Chrissy has over 12 years of strategic, project management, and leadership experience, along with degrees in Finance, Economics, and Business Management. Not only is she an immensely qualified marketing expert but she’s also super fun and down-to-earth and genuinely one of my favourite people ever.
One of the things I love most about Chrissy is her unique way of blending the intuitive side of business with super-tactical strategies—and that’s exactly what she does in today’s episode.
Click play to learn:
The human-first approach to visibility
How to distill your big vision into concrete marketing goals and metrics
Active vs. passive marketing strategies + how to protect your energy
How to choose the best strategy for your personality, business goals, and bandwidth
What to do if you feel like you’re showing up but not seeing results
→ FULL SHOW NOTES
––––––––
→ FREE Conversion Crash Course
For online business owners who want more consistent, reliable sales, this free 2-week email series will help you land more clients and better serve your current ones!
––––––––
Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!
––––––––
Connect with Meg:
Visit the website
Say hi on Instagram
Join the Savour & Celebrate Newsletter
Copywriting and Consulting Services