Blaze

07. The Ins and Outs of Rebranding with RuthAnn Rafiq

Rebranding is a BEAST of a topic. Trust me, I know – my own rebrand spiralled from “a small logo refresh” to a full-blown messaging revamp, strategy overhaul, new design, photography, and website…it was an *undertaking* to say the least.
 
Thankfully we’ve got today’s guest to walk us through the process! RuthAnn Rafiq is a Kansas City native, mama of 2 littles, and owner of R Artspace, a branding studio helping established women entrepreneurs rebrand their business to align with their current vibe, vision, and values. 
 
Since 2016, RuthAnn has helped women ditch the DIY so they can step into the CEO role with a brand and website that represents them AND their business well. 
 
If your brand is feeling a little blah lately, this episode is PACKED full of tips to help you freshen things up!
 
Click play to learn:
The 2 biggest mistakes RuthAnn made her first year in business
When is the right time to invest in a rebrand? How do you know you’re *ready*?
Design, messaging, strategy, photography…where do you START?
How to keep your brand fresh when you’ve been in business for years
Brand and website recommendation for your first year in biz
 
→ FULL SHOW NOTES
 
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06. Turning Up The Volume on YOU: Building Your Brand Identity with Rachel Lee

The only way to build a brand that stands out in a sea of sameness is to…know thyself.
 
Rachel Lee is a brand strategist, designer, and expert on the “human aspect” of branding. She helps established entrepreneurs transition from a business brand to a personal brand that allows them to connect with their audience on a deeper level. 
 
Rachel believes that branding isn't JUST about the way you look — it's about knowing who you are, and being intentional in the way you show that to the world!
 
In this episode, we’re getting real about how to “get seen” online…and how scary it can feel when your income depends on people liking and accepting you.
 
Click play to learn:
The difference between your BUSINESS and your BRAND
Why Rachel switched from hiding between an agency model and third-person language to confidently owning her personal brand
How to turn your biggest insecurity into your biggest strength
2 powerful questions to help you build a brand that stands OUT
 
→ FULL SHOW NOTES
 
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05. How to Build a Community That Will Follow You Anywhere with Ally Lauren

Building a community around your brand is one of the fastest ways to skyrocket your business.
 
Almost every female entrepreneur I’ve met lists “community” as one of her core values – but how do you grow a loyal, engaged audience around your personal brand when you’re constantly shifting and evolving as a business owner?
 
Today Ally Lauren and I are breaking down TACTICAL tips to help you show up as your authentic self online and attract an audience that shares your values. We talk about how to navigate shifts and pivots in your business, and how you can take your biz in a completely different direction WITHOUT losing people along the way.
 
Ally is a high-vibe, yoga-flowing, van-living business coach. Her superpower is helping people create the businesses they love while also living a life rooted in joy, freedom, and peace. 
 
Hit play to learn:
How you can build the courage to show up as your true self online
Advice for combining multiple passions in your business 
How to completely shift directions without losing your audience
Real talk: how to set better boundaries around social media
Why you don’t need another “Ways to Work With Me” post (and what to post instead)
 
→ FULL SHOW NOTES
 
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The Yoga Club – Use code BLAZE for 10% off your first month!

04. Mental-Health First Marketing with Luan Jardine

We left the 9-5 world for more freedom…but what happens that when you end up working MORE in your business than you did at your old job?
Luan Jardine is a Facebook and Instagram Ads Expert – but she does ads differently than anyone I know. Luan believes in mental health first marketing, and this episode is all about helping you build a more sustainable, joyful business.
We had an honest conversation about how our personal lives impact our businesses, how to deal with hard seasons, and the power of following JOY in your life and business. I’m SO excited to hear what you guys think of this one!
Click play to learn:- Why you’re working so much and how to break free from that pattern- What to do when it feels like you’ve lost that “spark” in your business- How to keep your business running when your personal life blows up- Letting go of the pressure to be consistent in your marketing (and what to focus on instead)- The ONLY 2 criteria that determine whether you’re ready to run ads
Luan was also generous to share a special discount code for her mini-course to help you kickstart your first ad campaign, so make sure you listen ‘til the end for that!
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Full show notes
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03. You’re Doing Enough! How to Stop Chasing MORE and Appreciate Where You Are

Have you ever felt like you’re falling behind in your business? 
Everyone else is so far ahead and it feels like you’ll never catch up. Maybe you fall into an Instagram-fueled comparison spiral, scrolling through everyone else’s 6-figure launches and 7-figure years and wondering if you’ll ever get there.
You keep asking yourself if you’re really doing *enough* or if you should be trying harder. 
Today we’re unpacking where that relentless drive for more comes from, why it’s so ubiquitous in the entrepreneurial world, and how you can STOP beating yourself up for not getting enough done.
Click play to learn:- How to stop placing unrealistic expectations on yourself - What you don’t realize about that super-successful entrepreneur you’re comparing yourself to- The biggest regret that all seasoned business owners have in common- The value of embracing different seasons (and why slow isn’t always bad)- 3 TACTICAL ways to stop being so hard on yourself and start appreciating how much you’ve accomplished
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02. Forbes Features, Owning Your Expertise, and Living on a Sailboat with Genieva Davidson

Did you know that only 30% of featured guest experts are women?
Our first guest on the podcast is working to change that by amplifying the voices of female entrepreneurs, helping them tell their story and grow their impact – one feature at a time.
Genieva Davidson is a PR expert and the owner of Genieva Bliss Media. She’s landed her clients features in BBC, Forbes, New York Post, New York Times, Popsugar, Women’s Health, podcasts with over 23 million downloads, and more. 
In this episode, Genieva and I are pulling back the curtain on the biggest myths in PR to give YOU the tools you need to land your first big feature. 
Click play to learn:- What it *really* takes to craft an effective pitch (and what NOT to do)- How to write an attention-grabbing subject line that even the busiest editor will want to read- Tips for owning your authority, even if you don’t feel like an expert yet- How Genieva and her family ended up living on a vintage sailboat (!!!) and her advice for building a business that fuels your dream lifestyle
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Full show notes
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